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Media Literacy Unit – Analyzing Public Service Announcements and Commercials



Total Pages: 148 pages
Answer Key: Included with rubric
Teaching Duration: 2 Weeks
File Size: 2 MB
File Type: PDF

Media Literacy Unit – Analyzing Public Service Announcements and Commercials

Help your students develop a deeper understanding of media literacy with this engaging 10-lesson Media Literacy Unit. Students will learn about the various techniques advertisers use to make commercials and public service announcements effective.

Lessons include target audience, commercial techniques, PSA techniques, and effective camera angles and shots. This unit culminates with a student-created PSA project.

  • This resource contains individual PDFs of student pages to assist with online learning, e.g. Google Classroom™. The unit also comes with Google Slides™ versions of the included graphic organizers for 1:1 technology schools.

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This unit is also included in the Full Year Middle School English Language Arts Lesson Bundle 1 and Full Year Middle School English Language Arts Lesson Bundle 2.


  • Regular, reliable internet access is required for this unit.
  • Internet must be able to access online video sources.
  • This resource is a non-editable PDF, with Google Classroom-compatible PDFs included.

Media Literacy Unit Outline:

  1. Introduction to Media, Media Literacy, and Critical Thinking
  2. Commercials vs. PSAs
  3. Commercial and PSA Techniques
  4. Modelled Commercial and PSA Analysis
  5. PSA Analysis Group Practice
  6. PSA Assessment
  7. Commercial Analysis Group Practice
  8. Commercial Assessment
  9. Creating Effective Videos
  10. Student-Directed PSA Creation

Media Literacy Unit Includes:

  • 10 differentiated lessons
  • Regular and modified graphic organizers
  • Individual PDFs of student pages for uploading to Google Classroom or other online learning portals
  • Google Slides graphic organizers for 1 to 1 technology classrooms
  • Detailed unit plan
  • Lessons are divided up with title pages for easy access
  • Detailed teacher directions
  • Assessment rubrics (levels or points)

Media Literacy Unit – Teacher Feedback

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  4. “This is a great resource to get the kids looking more critically at media.”
  5. “My students are loving this unit! They are having soo much fun.”
  6. “Absolutely love this unit 🙂 So creative and very informative. My students are loving it. I can always count on you for great resources .”

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