Media Literacy: Consumer Awareness Lesson - Outlet vs. Retail


Media Literacy & Consumer Awareness – Help your students develop a deeper understanding of media literacy and consumer awareness with this engaging lesson on how outlet and retail stores are different. This lesson also shows students the different techniques outlet stores use to get consumers to purchase products. This resource contains individual PDFs of student pages to assist with online learning i.e. Google Classroom.

Lesson Outline:

1. Introduction to Consumer Awareness

2. Outlet vs. Retail Stores Questions and Graphic Organizer

3. Journal Entry Assessment

4. Outlet vs. Retail Stores Quiz

Full Media Literacy Unit

PSAs vs. Commercials Unit

Other Media Literacy Resources

************************Teacher Feedback************************

1. “This looks amazing! Can’t wait to do this after March break!!!”

2. “Students were very interested as this is something that resonates with them!”

3. “Awesome resource. Exactly what I have been looking for.”

4. “Media is a struggle to plan- this was an awesome, engaging lesson that my students really enjoyed. I even learned from it. Thanks!”


Resource Notes:

*Regular reliable internet access is required for this unit

*Internet must be able to access online video sources

*This resource is a non-editable PDF, with Google Classroom compatible PDFs included

Unit Includes:

-differentiated and engaging activities

-individual PDFs of student pages for uploading to Google Classroom or other online learning portals

-Google Slides graphic organizers for 1 to 1 technology classrooms

-detailed lesson plan

-lessons divided up with title pages for easy access

-detailed teacher directions

-assessment rubrics (levels or points)