Media Literacy: Consumer Awareness Lesson - Gender Price Differences


Media Literacy & Consumer Awareness – Help your students develop a deeper understanding of media literacy and consumer awareness with this engaging lesson on how prices on consumer products are different for men and women. This lesson also shows students the different techniques marketers use to get consumers to purchase products. This resource contains individual PDFs of student pages to assist with online learning i.e. Google Classroom.

Lesson Outline:

1. Introduction to Consumer Awareness

2. Gender Price Differences Questions and Graphic Organizer

3. Journal Entry Assessment

4. Gender Price Differences Quiz

5. Extend Your Learning Homework Assignment

************************* Teacher Feedback *************************

1. “I really enjoyed how it connects with the real world and things that intermediate students care about.”

2. “Excellent Resource.”

3. “Love these lessons! My students were engaged in the lessons and it was really interesting to hear their comments about the differences in gender pricing.”

4. “Loved this lesson! Helps to open the eyes of 13/14 year olds. Just need to make sure they are on the same site to compare products, not just looking for the best deal. Otherwise, it looses it’s impact. But very appropriate lesson that continues to be talked about in the media.”


Full Media Literacy Unit

PSAs vs. Commercials Unit

Other Media Literacy Resources

Resource Notes:

*Regular reliable internet access is required for this unit

*Internet must be able to access online video sources

*This resource is a non-editable PDF, with Google Classroom compatible PDFs included

Unit Includes:

-differentiated and engaging activities

-individual PDFs of student pages for uploading to Google Classroom or other online learning portals

-Google Slides graphic organizers for 1 to 1 technology classrooms

-detailed lesson plan

-lessons divided up with title pages for easy access

-detailed teacher directions

-assessment rubrics (levels or points)