
Consumer awareness and media literacy are important topics. Still, it can be challenging for teachers to find age-appropriate and engaging lessons for their middle school students to help them learn about it and become informed consumers.
Some students might not know how relevant consumer awareness and media literacy are, so learning is important. If your students love dogs, they’ll love this free Dog DNA Test Media Literacy Lesson that will teach them all about consumer awareness and media literacy in a fun and engaging way.
Learning about consumer awareness and media literacy can be fun and tie in with many other subject areas, including math, science, and language arts. This free Dog DNA Test Media Literacy Lesson will dive into a scientific discussion all about dog DNA testing as students watch videos and answer questions about this topic.
Why is learning about consumer awareness and media literacy engaging for middle school students?
As students enter middle school, they work toward becoming more independent, making their own decisions, such as purchasing snacks or clothes. When they start to learn about consumer awareness, it helps them understand how to be smart shoppers and make informed choices.
When topics are used that students can relate to – such as makeup testers, clothing waste, and superfoods – they will show much more interest in the subject and realize how much of an impact knowing about consumer awareness makes in their daily lives. They’ll be able to identify misleading advertisements, understand how products are labelled, and become knowledgeable about why certain items are priced as they are.
Teaching consumer awareness is important, learn why with this blog post: Why Teach Consumer Awareness Lessons?
If you need more convincing about why you should teach consumer awareness and media literacy in your classroom, here are some more reasons:
- It promotes responsible consumption, teaching students habits such as reducing waste, using eco-friendly products, and avoiding overconsumption.
- It helps students develop critical thinking skills, teaching them how to evaluate information and advertisements critically.
- It can empower students to make informed decisions and stand up against unfair or deceptive practices, teaching them how to advocate for themselves and others when encountering problematic products or services.
- It can help build financial literacy as students learn how to manage their finances effectively and make better purchasing decisions.
To start teaching consumer awareness and media literacy in your classroom, check out this free Dog DNA Test Media Literacy Lesson.
How are media literacy and consumer awareness different?
It might seem confusing when you begin to teach media literacy and consumer awareness.
What is media literacy?
How is it different from consumer awareness?
Media literacy critically analyzes media messages, while consumer awareness focuses on understanding products and services. This Why Teach Media Literacy? An Awesome Guide For Teachers blog post goes into more depth about the topic of media literacy.
For this Dog DNA Test Media Literacy Lesson, media literacy will focus specifically on the media and the messages it puts forth to consumers. Consumer awareness would then be the consumers making informed decisions about what DNA test to purchase based on their evaluation of the media.
Both topics are important, and both are connected. By teaching students to evaluate and analyze the messages and advertisements in the media, they will become more aware consumers.

Consumer awareness, media literacy, and a Dog DNA Test Media Literacy Lesson
Consumer awareness and media literacy lessons help students navigate the various claims and ideas put forth by companies. They help students to evaluate this information effectively and distinguish between fact and fiction. When it comes to science and technology, such as in dog DNA testing, it is important to be aware of what claims the companies are making.
Dog DNA tests are marketed as a way to learn more about your pet’s breed and health history. They work by analyzing a sample of your dog’s DNA, usually collected via a cheek swab, and comparing it to a database of known genetic markers. The results are then used to create a report that tells you more about your dog’s ancestry and potential health risks.
But how accurate are they?
This Dog DNA Test Media Literacy Lesson is a media literacy and consumer awareness lesson designed to help students learn about media literacy through the lens of dog DNA tests. If your students love dogs, they will love this lesson. Students will look at a video to learn about how effective DNA Dog Testing kits are.
This lesson is suitable for students in grades 6 – 8 and can be adapted to suit the needs of individual classrooms and students.
If you’re looking for more media literacy lessons, you can find more engaging resources in this blog post: Engaging and Fun Media Literacy Lessons for Middle School Students.
You can also check out this article, Teaching Media Literacy Skills to 21st Century Students, to read thoughts from other teachers on teaching media literacy and discover more media literacy resources to use in the classroom.
With Media Literacy and Consumer Awareness Lessons from 2 Peas and a Dog, you’ll find lessons that work for the middle school classroom, and students will find the topics relevant and interesting. For Media Literacy and Consumer Awareness Lessons, you can visit Teachers Pay Teachers USD or Shopify CAD.




